Ever notice that Abercrombie and Fitch doesn't sell plus sized women's clothes? There's a reason for that.
Robin Lewis, co-author of The New Rules of Retail and The Robin Report, stated this in reference to Mike Jeffries, the A+F CEO, "He doesn't want larger people shopping in his store, he wants thin and beautiful people. He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'"
Not surprisingly, Abercrombie and Fitch declined to comment.
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